Grow faster.
Measure everything.
Prove the ROI.
LomE delivers the complete 10-tool digital marketing stack for growth-stage start-ups and agencies — SEO intelligence, social media management, PPC analytics, email automation, content creation, and full-funnel attribution. Online growth hackers and brand storytellers, backed by data.
Online growth hackers.
Brand storytellers.
LomE Observability helps businesses grow their online presence and customer base. We optimise websites for search engines, run targeted ad campaigns, create engaging content, manage social media communities, execute email nurture sequences, and track performance with analytics — delivering measurable return on ad spend for every client.
Revenue model: monthly retainer fees, project-based campaigns, ad spend management fees (15–20% of budget), and content production. At an average $2,500/month retainer, just 5 clients generate $150k ARR — with software costs at just ~6% of revenue.
Explore all 10 toolsSEO & Competitive Intelligence
A "digital spyglass and treasure map." SEMrush reveals exactly what words people are typing into Google, which competitors are winning those searches, and exactly what's broken on your website keeping you from ranking #1. Guessing keywords wastes budget. SEMrush provides the objective data to prioritise SEO efforts, prove to clients why they're losing traffic, and demonstrate month-over-month ranking improvements with clarity.
Social Media Management
A "mission control for social media." Sprout Social replaces logging into five different apps a dozen times a day — schedule a whole week of posts in one sitting, watch all comments and DMs flow into one clean inbox. Manual social posting and notification-checking is inefficient and misses community moments. Sprout saves 10+ hours per account manager per week and provides the professional analytics reports clients expect.
Email Marketing & Automation
A "digital post office and robot mailman." Mailchimp sends beautiful, personalised emails to thousands of subscribers at once and automatically sends a "We miss you" coupon to anyone who hasn't opened in 30 days. Email marketing returns an average $36 for every $1 spent — the most effective channel for turning one-time buyers into repeat customers. Zapier connects Mailchimp to everything else: "Add new Shopify customer to Mailchimp list."
PPC Advertising & Unified Reporting
A "digital auction house and report card." Google Ads bids on keywords so clients' ads appear at the top of search. Looker Studio weaves data from Google Ads, Facebook Ads, and GA4 into one beautiful real-time dashboard. Clients demand to know what their $5,000 ad spend actually bought. Looker Studio provides the transparent, real-time reporting that justifies the ad spend and the agency's management fee — at zero platform cost.
Graphic Design & Content Creation
A "magic art studio for non-designers." Canva Teams lets the marketing team create stunning, on-brand visuals — social graphics, blog images, reels, presentations — in minutes without a design degree. Adobe Photoshop handles advanced retouching. Hiring a freelancer for every graphic is slow and expensive; Canva empowers in-house creation, maintaining brand consistency across all channels and dramatically accelerating content production velocity.
Website Analytics & Conversion Tracking
A "fitness tracker and security camera" for websites. GA4 reports who visited, where they came from, and exactly what they did. GTM enables flexible tracking without developer dependency. Microsoft Clarity shows silent-movie replays of real user sessions to spot where confusion causes drop-off. Without proper tracking, you're flying blind. GA4 is the source-of-truth for measuring campaign performance and optimising conversion funnels.
Client Portal & Project Management
A "digital project binder and client window." ClickUp gives the team clarity — who's doing what by when — and gives clients a transparent portal where they can view the social media calendar, approve a blog post draft, or check campaign status. Emailing spreadsheets and "Can you approve this?" is a time-suck and looks amateurish. ClickUp provides a centralised, professional interface that keeps clients informed and eliminates "What's the status?" emails.
Call Tracking & Lead Attribution
A "digital receipt for phone calls." CallRail tells the business owner exactly which Google search or Facebook ad made the phone ring — and lets them listen to the recording to see if it was a qualified lead or a wrong number. For plumbers, lawyers, and dentists, the phone is the #1 conversion point. Without call tracking, you cannot prove that SEO or PPC drove revenue. It's the essential attribution tool for every B2B and local service client.
Video Creation & Async Communication
A "video voicemail and private theatre." Loom records screen and webcam in two clicks to explain complex campaign updates to a client without scheduling a meeting. Vimeo provides clean, professional ad-free hosting for brand videos and testimonials. A 2-minute Loom video replaces a 30-minute Zoom call — asynchronous communication that saves everyone time and adds a human touch. Vimeo ensures portfolio videos are never interrupted by ads.
The Complete 10-Tool Marketing Stack
Every digital marketing tool with pricing, margins, buyer personas, and BDM quarterly roadmap. From $0 Google platforms to $249/month enterprise SEO — all mapped and priced.
Digital Marketing Workflow
Four layers — Strategy, Content Creation, Distribution, and Analytics — feeding a unified Looker Studio report that proves ROI to every client, every month.
6 Ideal Buyer Profiles — Per Tool
Every tool maps to a defined buyer with a specific pain point and a low-friction entry offer. None of these are generic — each acquisition strategy is derived from the tool's core value proposition.
Skills at LomE Observability
The T-shaped marketing skills that command premium retainer rates — broad enough to cover every channel, deep enough to prove measurable ROI to every client.
Explore the Marketing Learning PathTechnical SEO & Site Auditing
Master Core Web Vitals, crawl budget optimisation, structured data, and log-file analysis. Build SEMrush-powered reporting cadences that retain clients for 12+ months with clear month-over-month ranking improvements.
Learn moreDigital Marketing
at LomE
LomE marketers run campaigns for clients across 10+ industries simultaneously — measuring every click, attributing every call, and producing content that converts. Here is what that looks like.
$150k ARR.
Ideal clients — every industry
Every business with a website and a growth target is a prospect. The digital marketing stack serves clients from independent bakeries to Fortune 500 e-commerce divisions.
Agency Engagement Pricing
Three tiers from a single-channel campaign to a fully managed digital marketing partnership. All tiers include monthly Looker Studio reporting and quarterly strategy reviews.
Year 1 Budget Summary
Lean, highly capable digital marketing agency with best-in-class tooling. Recurring software: ~$9,700/yr. Hardware one-time: $10,398. Total Year 1: ~$20,084.
| Category | Tool / Item | Annual Cost (USD) | Notes |
|---|---|---|---|
| 01 — SEO & Intel | SEMrush Guru (5 Users) | $2,988 | $249/mo · Position tracking + competitor spy |
| 02 — Social Media | Sprout Social Standard | $2,988 | $249/mo · 5 profiles + unified inbox |
| 03 — Email Marketing | Mailchimp Standard + Zapier Starter | $480 | $20/mo each · 500 contacts base + 500 integrations |
| 04 — PPC & Reporting | Google Ads + Looker Studio | $0 | Both free · Ad spend client-funded and passed through |
| 05 — Design & Content | Canva Teams (5 Users) + Adobe Photography | $420 | $300/yr Canva + $120/yr Adobe Photoshop/Lightroom |
| 06 — Website Analytics | GA4, GTM, Microsoft Clarity | $0 | All three fully free · Essential tracking foundation |
| 07 — Project Management | ClickUp Unlimited (5 Users) | $420 | $7/user/mo · Includes client guest access |
| 08 — Call Tracking | CallRail Base + Form Tracking (5 clients) | $900 | $75/mo · 5 DNI numbers + form submissions |
| 09 — Video & Async | Loom Business (5 Users) + Vimeo Pro | $990 | $750/yr Loom + $240/yr Vimeo |
| 10 — Workstations | 2× MacBook Pro M3 Max + 4K Monitors | $10,398 | One-time · $4,299 MBP + $900 dual monitors × 2 |
| Miscellaneous | Stock imagery, fonts, browser tools | $500 | Unsplash Pro, Google Workspace, misc SaaS |
| Total Year 1 | Full Stack — 5 Person Team | ~$20,084 | ~$9,686/yr recurring · $10,398 one-time hardware |
Why the numbers work.
Digital marketing is the highest-volume, most measurable service business in the world. The tools are cheap. The margins are extraordinary. The demand never stops.
Data Privacy, GDPR & Advertising Compliance
LomE Observability operates all client campaigns in full compliance with GDPR (EU), CCPA (California), CAN-SPAM, and applicable advertising regulations. Google Ads and Meta campaigns are managed under platform terms of service. All tracking implementations (GA4, GTM, CallRail) are configured with consent management and cookie compliance in mind. Email marketing is operated under opt-in consent frameworks. For data privacy and advertising compliance enquiries, contact privacy@lome.io.